To foreign exhibitors is an effective channel for enterprises to enter the international market. In the choice of foreign exhibitions, we must first figure out the main purpose of participating in international exhibitions: is to promote business? Or through the exhibition this platform to get more customers, and then find their own agents in foreign countries or set up branches abroad, and gradually into the international market? Is this an opportunity to watch as an audience to learn, or through the exhibition to study and develop the market? Please note the following:
First, to do a market survey before the show, to clarify the following questions: To send products in the exhibition will be held in the country or there is no potential market? If you receive the order, there is no difficulty in performance? Can quickly organize to the needs of the supply? In the transport, export and many other areas need to be arranged in advance? If your product sold to the exhibition area or country to pay what kind of tax? Tax will not be too high? Is your product useful for many industries? If the product just to meet the special needs of several, it is best to sell directly to them, there is no need to participate in large-scale trade show. But also understand the local customs, familiar with the local holiday, the seasonal market and spending habits.
Second, as much as possible to understand the exhibition information. Understand the extent of this exhibition area, the reputation of the Expo; To understand the exhibition's history, size, influence, the number of professional visitors, the exhibition (each theme), the organizing period, place, the composition of the exhibitors ; But also understand the qualifications of the organizers of the exhibition and the overall situation of the previous exhibition, the exhibition venue booking fee, schedule. The exhibition is not necessarily the bigger the better, the key is to choose the right one.
Third, try to choose to participate in a clear classification, professional and professional exhibition. For some exhibitions, which are generally called fairs, although the exhibition area is not small and the scale is relatively large, the level of visitors is uneven and there are not many professionals. Such exhibitions and enterprises should be cautious about their choices, Do not blindly exhibitors. It is recommended that companies in the automotive industry choose to participate in exhibitions of cars, auto parts or automotive products. Professional categories clear, visitors are professionals, often can achieve significant results.
Fourth, choose to participate in a large radiation exhibition. The purpose of exhibiting enterprises is promotion, should consider the radiation side of the exhibition. Some international exhibitions are intercontinental, such as the United States exhibition, will radiate to Canada, Mexico and Latin American countries. European exhibitions can radiate to some parts of North Africa up to Europe. This type of exhibition has a wide range of radiation, and customers from neighboring countries will also participate in the exhibition, which can greatly increase business opportunities and facilitate trade transactions.
Fifth, we must combine the target market of the enterprise, continue to exhibit ladder. The direct manifestation of the development effect is to open up markets and promotions, and potentially the display and promotion of corporate strength and image. Having such a client, after examining the exhibiting status of an exhibitor for 3 years, decided to formally discuss cooperation and develop into a cooperative partner. There are three reasons: First, the partners believe that the exhibitors exhibit their products are updated every year and gradually serialized, which determines the rapid development of the company is; second is that the continuous business ladder exhibitors that their target market to determine and Has been working hard for this enterprise has the prospect of cooperation; Third, that the company after several years of trying to meet the quality requirements of the target market and have been aware of trade practices. This example shows the potential benefits of a continuous staircase exhibitor.